Hey, this is important: We don’t want to waste your time. We know you’ve landed here from our campaign on LinkedIn, so please read through this page carefully. It establishes how you can get more leads, clients and sales with our unique marketing systems, and outlines our processes, expectations, exclusivity and confidentiality agreements. Our contact form is at the end of the page (click here to get to it), but you’ll know if you actually want to work with us by reading this free, valuable material first. Thank you!
If you want more leads, clients and sales, then you’re in the right place.
But let me start by saying thank you for checking to see if our marketing approach is worthy of your time – we’re absolutely certain that it is, but you need to make that decision for yourself.
So if you take the time to read through this page, not only will you know if a business relationship is right between you and us, but you’ll also be better equipped to approach your digital marketing strategy, from a private marketing agency’s point of view.
We’ve laid out our entire marketing systems right here so you can see how we do business, before we “do business” together. The ideas and strategy on this page alone could be worth thousands in revenue for your business.
Firstly, let’s see if this is how you’re marketing your business.
The Biggest Problem With New Marketing Tactics (For Business Owners)
Most business owners are in tactical hell. They’ve confused marketing tactics with strategy.
Ask any business owner what they’re doing to market their business. They’ll say “Radio ads. Print ads. Flyers.” More savvy owners might say “We”ve got a website. We’re using Facebook, Twitter, Instagram.”
But I’ll bet that they’re not tracking what tactic (if any) is making them more money. And it’s the worst kind of marketing too – reactive marketing – when they need more clients.
How can you make smart business decisions if you can’t track what marketing tactics are working for you and what’s not? And how can you attract more customers when your marketing appears desperate? Why spend hours on Facebook, Twitter, or Instagram (even on your website!) if it’s generating zero financial return for you?
Maybe because everyone else is doing it? Or perhaps every social media expert is telling you to do it?
That’s not smart business. That’s called tactical hell, and many business owners are in it.
That’s why our approach to digital marketing and our entire marketing strategy simplifies this. We don’t focus on tactics – we setup systems that focus on generating sales, and we’re laying our systems right here for everyone to see.
Our Unique, Conversion-Focused Digital Marketing Systems
Everything we do is focused on your three revenue multipliers because they’re the only figures that matter.
This means that everything in your current marketing arsenal can be tested to increase these multipliers. Your radio ads, Facebook ads, print adverts and email marketing can all be tested, optimized and tweaked.
Why test? Because the more you test, the more customers you can attract and convert, and the more effective your marketing campaigns become.
We do this with our unique digital marketing systems that once setup will eventually automate your sales process.
All you’ll need to do is work with highly targeted, highly profitable, qualified leads for your business, which is what your marketing efforts should be about – driving sales.
There are three phases in order to reach this stage:
1. Building A Conversion-Focused Website (Your Primary Sales Funnel)
The number one digital asset for your business is without a doubt your website.
The problem is, most business have absolutely no idea how much money their website is making them. They might have a beautiful site, but like any marketing tactic, it needs to be making money to be worthwhile.
Plus, many business websites make rookie mistakes that burn their customers because they went and got a cheap website.
Your website needs to be presenting your business professionally, generating inquiry, collecting email addresses (click here to see why you need to be doing this right now) and be constantly managed and optimized for conversion (how many visitors are turning into clients).
Then it becomes a 24/7 sales funnel, generating more business than any brick-and-mortar ever could.
When we setup our websites, we can track:
- where your visitors click
- how many visitors are coming to your site
- what conversion rate your site is generating
- how many visitors it takes before you get a sale.
With this data, we can test, tweak and optimize your Call-To-Action (CTA) for more conversion (which we’ll explain later).
Please note: we can tailor our digital marketing package even if you have a current website and want to continue working with your developer.
2. Testing Targeted Lead Generation Methods (High Quality Traffic)
Your business needs good leads. Without them, you’re not in business.
Methods to generate leads include paid advertising such as online ads on Google, LinkedIn and Facebook, and things like media releases, print ads in the local paper and radio advertising.
When we get you more clients, we test everything. The level of data you can get from online advertising is amazing, but it’s what you do with it that matters.
First, how do your leads react to your Call-To-Action? Why should customers subscribe/call/visit your website/click a link?
Everything you create to generate leads can affect conversion – the colour of your website, your images, the deadly copy you create, even the location of a button!
We help you create and perfect methods for driving traffic to a high converting CTA such as creating a free guide, providing a free consultation, giving away a free lead magnet, or providing a catchy & timely article.
A few examples for you:
- If you design a flyer, we point it to a specific page on your site so we can track how many people actually visit due to that flyer campaign, and how many convert.
- If you’re attracting visitors from Facebook or LinkedIn, we can create online campaigns that target the exact demographic with a free guide to help them make the best decision (choosing you!).
- If you want to test copy on your website, we can split test (send two different versions of your sales page to an equal amount of separate visitors) to see what text converts better.
With that said, our primary method of generating you new leads is through paid online advertising and Search Engine Optimization (a ranked website on the first page of Google).
We can even setup lead-generating websites that rank for your search terms that you can rent from us. These sites are solely designed to attract and convert a particular type of customer for your business, so that we do not skew or affect your current website or rankings.
3. Conversion Optimization (Turning Visitors into Sales)
Once we have these systems in place, your marketing spend becomes a simple mathematical equation. Instead of chasing tactics, you’ll be able to see how each method can generate you more profit.
Marketing spend you invest in a tactic will result in a certain number of sales – all we need to do is test, tweak, optimize and refine your marketing systems to generate more sales.
The marketing questions we ask during this stage are very different to what you may be used to.
We ask things like:
- What is our Cost-Per-Action, and how much money is going into this tactic to attract this number of visitors?
- How can we get more people from that tactic to convert?
- What conversion rate are we getting from this particular lead magnet?
- How many visitors does it take before we get one new client from this sales funnel?
- How many emails does it take before a subscriber becomes a client?
Once we get to this stage, your marketing systems can accurately generate highly targeted and profitable leads, clients and sales.
Sounds Amazing, But What’s This Going to Cost?
Great question, but it all depends on your needs and level of support required.
It’s impossible for us to give you a rough estimate simply because every single business is different – we’d actually be doing you a disservice if we gave you a ballpark figure.
In saying that, we offer different levels of support after we work together. On-call work & support is charged according to the work required and may not include our exclusivity arrangement, whereas monthly retainers offer benefits like unlimited email support and monthly meetings.
What we can tell you is that a one-hour strategic consultation in person, over the phone or via Skype is currently $250. If that’s a barrier to entry for you and your business, or if a four to five figure monthly contract isn’t within your budget, then we’d kindly advise that you do not complete our partnership form and signup for our free digital marketing guide instead.
But first, let’s make this clear: there’s a small chance that we’ll end up partnering together as we only work with a handful of clients at one time.
There are many reasons for this, but here are the ones that will matter most to you.
Why We Partner
Partnering with us on a retainer basis means that we work for you and your business exclusively – our marketing systems aren’t provided to any other businesses in your industry & location.
We do this so that:
- our clients receive only the best results possible
- our clients are earning plenty of money as a result of our work
- we avoid a conflict of interest within a particular industry or location.
- our clients know that we have a vested interest in seeing their business succeed.
Put simply, we need to make you more money to keep working with you.
That means we will not work with you if we do not believe we can generate you more leads, clients & sales.
So your marketing department (if you have one) and our agency needs to be on the same wavelength, otherwise the results won’t work for you or for us.
It’s as simple as that.
So let’s look at what you’re doing right now to market your business.
The Application Process
If your application is successful, our 5-step workflow is as follows:
- We’ll book you in for a free 20 minute consultation to discuss how we can help you get more clients, and whether a partnership is worth pursuing
- Together, we’ll arrange a strategic consultation where we’ll discuss your current marketing strategy, your success measures and appropriate tactics for your business
- You’ll receive a customized digital marketing proposal focused on getting you more leads, clients and sales
- Once our proposal is accepted, your business will become an exclusive partner with Mudgee Marketing and we’ll start implementing your customized digital marketing package
- We’ll rocket your profit margins to heights that make our retainers look like pocket change.
If you haven’t picked it up, this is actually a really ethical way of doing business.
We won’t work with you if we can’t make you more money, and we won’t work with you if we’re already working with a business in your industry & location.
And because we’re only working with a limited number of clients right now (with many outside our local region), chances are that an exclusive spot for the industry & location you’re targeting may be available.
Which is why you’re qualifying us (and we’re qualifying you) right now to see if we should partner together.
If you read through the application form and say “I’m not going to give you that detail! That’s confidential!” well, that’s OK – we’ll know that you’re either:
- not serious about working with us OR
- cannot appreciate our marketing systems OR
- you prefer to disclose information later
The thing is, we’re not here to waste your time, and we’d really appreciate it if you didn’t waste ours either.
The more detail you supply in your application, the more effective our initial consultation will be.
Final Words, Trust Capital, & Next Steps
Thank you so much for making it through (dare I say it!) an example of a lead generation page.
And this is how you do it, because even if you decide not to work us, you now have a more effective way of systemizing your marketing campaigns, and for more digital marketing tips and advice, you can get your free digital marketing guide here.
If you don’t want to work with us because you’d like to learn more about us first, learn more about our agency here.
Or you can connect directly with Joel (our founder) here.
If you think we might be the right fit to work together, please complete the application below. The level of detail you provide will affect your application, but rest assured that anything you provide in your application is kept exclusively confidential between you and our agency.
Thanks again for your time, and we hope you’ve received a lot of value out of this.
All the best with your application.
– Joel
Thank you for your interest!