But what do smart business owners do with that traffic?
They turn it into an email list.
If you’re running an online business, brick-and-mortar small business, or ANY kind of business, you NEED a way to stay in touch with your prospects and customers.
And since every single person in the world has an email address, building an email list is one of the cheapest, most cost-effective solution for doing that.
So, when’s the best time to get started?
Right now. Don’t wait for a “bribe.” Don’t wait for things to look perfect. Start building your email list today.
4 Reasons Why Building Your List Makes Total Business Sense
By building your email list, you’re giving yourself the ability to stay in touch with your audience, no matter what happens.
It’s important to capture email addresses because:
- It’s a great way to communicate with your audience on a more personal level.
- There’s just something about receiving an email from somebody that makes it extremely effective at getting a point across, or making people take some kind of action.
- An email list will never die. In other words, if you have an email list, you will always have a way to communicate with your audience. Blogs and websites can die. RSS readers and feed subscription services could vanish. But, those email addresses will never change and you can always keep your audience informed of what you’re up to, even if you go completely off the radar.
- It’s where the money is.
Regarding #4, you may or may not have heard this expression before: “The Money is in the List.”
It’s an expression that has been used in the internet marketing industry since the birth of email (or “snail mail” for that matter), because it’s true.
However, you have to be careful if you’re going to try and use your email list to make money.
Like with any platform that you use to communicate with people (blog, Twitter, Facebook, etc.), the moment that you start to become “all about the money” is the moment that you might will end up losing credibility (and the respect) of your followers.
That’s why I make sure that in whatever I do online, helping and informing people come first. I’m speaking from experience when I sat that if you can make your primary goal helping others, the money will come your way.
If you’re not sure how to start, my digital marketing guide has a section that takes you step by step showing you exactly how you can start building your email list today.
To learn more about building your list, and other great tips, click here and sign up for the exclusive Mudgee Marketing newsletter.