Here is, by far, one of the most common questions I get:
“I just started a new business. How do I use social media?”
This also leads to “How do I get people to my site?”And that should be the whole point of using Facebook, Google+, Twitter, Instagram and other social networks.
To get people to your site.
Yes you need to be witty, funny and human on social media, but it should always be growing your business.
And the hardest part about traffic building is getting to your first 1,000 visitors and keeping the momentum going after that.
If I started a new site, here’s exactly what I would do to get my first 1,000 visitors by using social media.
When you’re just starting, the key to keeping motivated is to see quick results.
And today that is much easier because you’ve got sites like Facebook and Twitter with millions of users on them every single day.
(And as an added bonus, it’s easy to find people in your target market by doing keyword searches too. Awesome!)
So the easiest way to 1,000 visitors is by focusing time and energy into building your Twitter and Facebook profile.
With Twitter follow these steps:
1. Create your profile and start following other people and companies in your industry.
2. Perform keyword searches on Twitter for keywords related to what you do. Also start following 100 to 200 of those people each day.
3. Start tweeting about topics related to your industry (don’t just tweet about things on your website).
4. After 5 days, start tweeting about your company and content. Make sure you aren’t doing a hard sell and that 80% of the time you are still tweeting about stuff that isn’t related to your company.
With Facebook, do this:
1. Friend thought leaders in your industry. Although a large percentage of the people will not accept your friend request, at least 10% of the thought leaders should.
2. Start engaging with your audience by posting stuff on your wall. The stuff shouldn’t be about your company, but more so about industry news and events related to your sector.
3. To create the most engagement post things that are short and during times you think your “target friends” are online.
4. After you spend a month or so building up your Facebook and Twitter presence it shouldn’t be hard to get at least a few thousand visitors to your website just from these 2 traffic sources.
And that’s all there is to it. It’s not rocket science (anyone telling you otherwise is trying real hard to sell you something).
If you’d like more extra juicy tips and tricks for these social networks, my digital marketing guide has these and more in an email that goes exclusively to my subscribers.
And let’s not forget, if you’d like to be considered to hire me to help you with your online marketing, tell me about your project – I will be selecting a company shortly.
But I’d like you to do one thing right now – let me know in the comments what you’re struggling with right now with your online marketing.
I’ll make sure I’ll work on some content for you to help you with the issues you’re facing.