Hi! I’m Joel Clough, the founder of Mudgee Marketing, and if you want more leads, clients and sales for your business, then you’re in the right place.
But let me start by saying thank you for checking to see if our marketing approach is worthy of your time – we’re absolutely certain that it is, but you need to make that decision for yourself.
That’s why we put together this getting started page for you.
If you take the time to read through this page, not only will you know if a business relationship is right between you and us, but you’ll also be better equipped to create or refine your digital marketing strategy, from a private marketing agency’s point of view.
We’ve laid out our entire marketing systems right here so you can see how we do business, before we “do business” together.
The ideas and strategy on this page alone could be worth thousands in revenue for your business. If you’d like to get the more comprehensive version, get your free digital marketing guide below.
So let’s get into the basics 🙂
Digital Marketing – The Mudgee Marketing Definition
In order to understand how to market your business effectively online, we must first understand what digital marketing is. Definitions and explanations vary, but in my experience,
Digital marketing is marketing that uses any electronic device (including smartphones, tablets and laptops) to promote your business, brand or products in order to drive more sales.
That means that anything you have online like your website, social media accounts, free offers, videos, blog posts, online ads (or anything that can be viewed on an electronic device) are all part of digital marketing.
Why Digital Marketing Matters
When your clients search for your products or services online, the first thing they find will positively or negatively affect their opinion of your brand instantly, before you even have a chance to start your sales pitch.
That’s why having a strategy around marketing your business online is critical to your businesses success – otherwise potential clients will look elsewhere.
Any digital marketing campaign is basically a combination of three things: your sales funnel, lead generation and conversion optimization.
The process for turning digital marketing into sales is simple and goes like this:
- You setup a conversion-focused website
- You drive traffic to your site with lead generation methods
- Your site converts traffic into leads
- These leads are then converted into sales from your offer
- Sales turn into happy customers, reviews and repeat business
- Rinse and repeat
Whilst the process is simple, actually making digital marketing work for you (resulting in sales and profit) is not that easy.
That’s because many businesses are in tactical hell when it comes to marketing their business online.
Let me explain why.
The Biggest Problem With New Marketing Tactics (For Business Owners)
Most business owners are in what we call tactical hell. They’ve confused marketing tactics with strategy.
Ask any business owner what they’re doing to market their business. They’ll say “Radio ads. Print ads. Flyers.” Others might say “We’ve got a website. We’ve got a blog. We’re using Facebook, Twitter, Instagram.”
But I’ll bet that they’re not tracking what marketing tactic (if any) is making them more money.
I’m not saying you shouldn’t be using these mediums – for many businesses, being everywhere online makes complete business sense.
But how can you make smart business decisions if you can’t track what marketing tactics are working for you and what’s not? How can you attract more customers (without appearing desperate) when you only market when you need more customers?
And why on earth spend hours on Facebook, Twitter, or Instagram (even on your website!) if it’s generating zero financial return for you?
Maybe because everyone else is doing it? Or perhaps marketing or social media “experts” are telling you to do it?
That’s not smart business. That’s called tactical hell, and many business owners are in it.
That’s why our approach to digital marketing and our entire marketing strategy aims to simplify and eliminate this problem.
Don’t focus on tactics – setup systems that focus on generating sales.
How to Setup Conversion-Focused Digital Marketing Systems
Everything you do when it comes to digital marketing should be focused on your three revenue multipliers because in business, they’re the only figures that matter.
Your business depends on maximizing your average order value, the number of clients you have, and how often they purchase from you.
This means that everything in your current marketing arsenal can be tested to increase these multipliers. Your radio ads, Facebook ads, print adverts and email marketing can all be tested, optimized and tweaked for conversion.
Why test? Because the more you test, the more customers you can attract and convert, and the more effective your marketing campaigns become.
When implemented correctly, digital marketing systems can eventually automate your entire sales process.
Then, all you need to do is work with highly targeted, highly profitable, qualified leads for your business, which is what your marketing efforts should be about – driving sales.
There are three systems that you need in order to reach this stage:
- Build a Conversion-Focused Website (Sales Funnel)
- Test Lead Generation Methods by Driving Targeted Traffic (Lead Generation)
- Optimize for Conversion (or How to Turn More Visitors into Sales)
We’ll teach you exactly how to do it in our free digital marketing guide.
These Systems Sounds Amazing – What’s Next?
This is just scratching the surface of what we do here at Mudgee Marketing.
And after reading the guide, you’ll have a more effective way of systemizing your marketing campaigns.
So for more digital marketing tips and advice, you can get the rest of your free digital marketing guide here.
Or you can connect directly with Joel (our founder) here.
If you think we might be the right fit to work together, or if you’ve liked what you’ve read and would like us to implement similar systems in your business, please contact us here.
The level of detail you provide will affect your application, but rest assured that anything you provide in your application is kept exclusively confidential between you and our agency.
Thanks again for your time, and we hope you’ve received a lot of value out of this.
– Joel